The Science of Being Great: The Practical Guide to a Life of Power

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With his book, you'll be able to understand his secrets for the first time.

Top 20 Best Self Help Books of All Time

So next time you're at a pitch, you can apply what you learn from his powerful seven-step process. Influence is the classic book on persuasion, and explains the psychology of why people say "yes" — and how to apply these understandings. Written by Dr.


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Robert Cialdini, the seminal expert in the rapidly expanding field of influence and persuasion. Through his book you'll learn the six universal principles, how to use them to become a skilled persuader — and how to defend yourself against them. Definitely worth a read.


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  • Much of our success depends on getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? This book is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others.

    If you're going to get people to agree to your suggestions, then they're going to have to like you.

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    Make sure you add this absolute classic business book to your shelves. Because millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to persuade people to follow your way of thinking, and enable you to win new clients. This essential book presents a holistic, integrated, principle-centred approach for solving personal and professional problems.

    With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity — principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.

    Another classic must-read, Thinking, Fast and Slow by Daniel Kahneman offers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent?

    The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice even when we think we are being logical , and gives you practical techniques for slower, smarter thinking.

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    Have you ever considered how many times you intuitively felt that maybe you lost something important or crucial, simply because you unwittingly said or did something which put somebody off? Maybe it was an unfortunate word, bad formulation, inappropriate joke, forgotten name, huge misinterpretation, an awkward conversation or a strange tone of your voice?

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